Membership in Freefall? What Now? by Sarah McIntosh, CAE

If your association doesn’t benefit from mandatory membership, creating value and engaging members is always top of mind. So, if engagement is low and membership is dropping, what now? Whatever you do, don’t panic! It’s a situation that many associations will find themselves in at some point and recovery is possible.

DO remember that retention begins when membership does.

DON’T mistake silence for complacency or contentment.

To read the full article online click here. 

Sarah is an Associate Executive Director at Managing Matters with nearly ten years’ experience in the non-profit industry, including member services, credentialing and governance. She is adept at managing multiple priorities & projects and is driven to learn and improve on a daily basis. In 2017, she was presented with the CSAE Donna Mary Shaw award for recognition of leadership potential. She has a Master of Letters degree from the University of Glasgow and holds her CAE designation

This article has been featured on CSAE’s website on August 2018.

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